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+39 345 4789324 Julia
+39 3407377405 Giorgio

Unusual Marsala 2025
Sept. 26 and 27
Oct. 1 - 4

The future tastes like Marsala

the three worlds of unusual

Wine, Horeca, Hospitality 3.0

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WINE

Marsala wines meet great Italian products.

Alongside the consortia of Parmigiano Reggiano, Culatello di Zibello, Limone di Siracusa and Gorgonzola, other consortia to be defined will also participate. We will build tasting routes that connect product, place and story.
At the same time, professionals and enthusiasts will be able to participate in training sessions led by journalists, experts and university professors, focusing on wine tourism, marketing, communication and the future of wine.

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HO.RE.CA.

A program designed for those who work in the restaurant, bar, roastery and everyday hospitality world.

Training takes shape in the Unusual Academy, created in collaboration with Bargiornale, with short, focused workshops suitable even for those with little time. They will discuss communication and management, sustainability, service, and new technologies.

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HOSPITALITY 3.0

An international workshop conducted with GAIN Academy

Growth Advisors International Network, a global hub of C-level advisors specializing in travel, hospitality, technology and MICE. Here senior profile professionals lead educational and strategic tracks on hospitality innovation.

They will discuss artificial intelligence, immersive environments, digital twin and technologies applied to the travel experience, and new ways of management and communication.

Work in motion

Unusual Marsala

Everything happens here: in Marsala, with its sea, sunshine of September, good food and an air that still smells of summer

Mission

Unusual Marsala was created to overcome labels.

It is not a fair, nor a festival. It is not a product review, nor a technical congress. It is an experimental, open, truly unusual project: an unprecedented set of languages, practices and visions that cannot be contained in a single definition.
A place that puts wine, hospitality and innovation in dialogue. An opportunity to bring together different worlds: producers, restaurateurs, technologists, travelers.
At the center is Marsala, but the gaze is international.
To imagine together new ways of welcoming, collaborating, telling about a territory.

Speakers & Trainers

Free training Every morning: two parallel, free professional development tracks

Vertical training for the Ho.Re.Ca world, with workshops on communication, management, sustainability and new digital tools. Curated by academics, entrepreneurs and innovators in the sector.

International track curated by Growth Advisors International Network, with professionals from around the world. Focus on hospitality tech, data analytics, digital twin, AI applied to hospitality, NFT and immersive environments.

EVENTS

Creative tastings, mixology in historic bars, international meetings, immersive experiences. For a few days, Marsala changes face: it becomes an open space, to be experienced, to be explored. A program that mixes knowledge, visions and different ways of inhabiting the city.
Find out what happens in 2025.

Scorpize what happens in 2025

EXPLORE THE PROGRAM


PROGRAM

2024

Over 500 participants / 80 Articles published in national press / 30 local activities involved

Discover the
Galley

Do you have a project or story to tell?

Unusual Marsala is a place open to those who have something to share.
We are looking for voices, ideas, paths that enrich the dialogue.
If you think you can bring a contribution, this is the right place.

Do you have an idea?

Write to us!

with the support of

Thank you to those who believed in us.

Institutions and companies that make Insolito Marsala possible

With the support of.
municipality of marsala municipality of marsala municipality of marsala municipality of marsala municipality of marsala municipality of marsala municipality of marsala
Unioncamere sicily Unioncamere sicilia Unioncamere sicilia Unioncamere sicilia Unioncamere sicilia Unioncamere sicilia Unioncamere sicilia
With contributions from.
MOAK MOAK MOAK MOAK MOAK MOAK MOAK
mannirร  bio mannirร  bio mannir bio mannir bio mannir bio mannir bio mannir bio
PARMESAN CHEESE CONSORTIUM PARMESAN REGGIANO CHEESE CONSORTIUM PARMESAN REGGIANO CHEESE CONSORTIUM PARMESAN REGGIANO CHEESE CONSORTIUM PARMESAN CHEESE CONSORTIUM PARMESAN CHEESE CONSORTIUM PARMESAN REGGIANO CHEESE CONSORTIUM
SYRACUSE LEMON CONSORTIUM SYRACUSE LEMON CONSORTIUM SYRACUSE LEMON CONSORTIUM SYRACUSE LEMON CONSORTIUM SYRACUSE LEMON CONSORTIUM SYRACUSE LEMON CONSORTIUM SYRACUSE LEMON CONSORTIUM
BAGLIO ONETO BAGLIO ONETO BAGLIO ONETO HONEY BAG HONETO BAG HONETO BAG HONETO BAG
SANT'ANNA OIL MILL SANT'ANNA OIL MILL SANT'ANNA OIL MILL SANT'ANNA OIL MILL SANT'ANNA OIL MILL SANT'ANNA OIL MILL SANT'ANNA OIL MILL
Fabio ferracane Fabio ferracane Fabio ferracane Fabio ferracane Fabio ferracane Fabio ferracane Fabio ferracane
In collaboration...
bargionale bargionale bargionale bargionale bargionale bargionale bargionale
wine road wine road wine road wine road wine road wine road wine road
west of sicily west of sicily west of sicily west of sicily west of sicily west of sicily west of sicily
Culatello of Zibello Consortium Zibello Culatello Consortium Zibello Culatello Consortium Zibello Culatello Consortium Zibello Culatello Consortium Zibello Culatello Consortium Consorzio del Culatello di Zibello
With the participation...
otium otium otium otium otium otium otium
Sponsors

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