Email
[email protected]

Phone
+39 345 4789324 Giulia
+39 3407377405 Giorgio

Discovering "
" Unusual Characters

Speakers, presenters, creators, designers: professionals coming from all over Italy and abroad to share knowledge, tools, and new ways of thinking about wine, hospitality, and the stories of different regions. Real encounters, thought-provoking content, intersecting horizons.

Speakers & Trainers

People who bring diverse skills, experiences, and perspectives to Insolito.

From wine to hospitality, from communication to wine tourism, from culture to innovation: Italian and international professionals come together through training sessions, discussions, tastings, and opportunities for exchange.

Wine & Hospitality 3.0

Insolito’s Professional Mornings: meetings, case studies, and discussions on new ways of presenting, positioning, and experiencing wine, wine tourism, and contemporary hospitality.

Telling the Story of the Region

Journalism, social storytelling, and artificial intelligence tools to showcase wine, food, and local regions in a more contemporary, credible, and recognizable way.

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Conference Guests and Speakers

In addition to the workshops, the program features talks, panel discussions, and open sessions with leading figures from the worlds of food, wine, hospitality, and innovation. Topics range from journalism and AI to the digital twins of the wine tourism metaverse, and even a comparison of major Italian and European DOCs. All events are free, subject to availability.

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Lluís Tolosa

A Catalan sociologist and author, he is one of the best-known wine writers in Spain and Europe. Editor of *La Guida dei Vini de La Avanguardia* (Barcelona).

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Roberto Cipresso

An internationally renowned oenologist and winemaker, he combines consulting, research, and winemaking projects across several continents. An author and educator, he was named Oenologist of the Year 2025.

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Scott Eddy

An international strategist and creator specializing in travel and hospitality, he collaborates with hotels, destinations, and brands. At GAIN, he leads storytelling and brand strategy for the hospitality industry.

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Pasquale Ancona

A journalist and Head of Social at Class Editori, he oversees digital content and strategies for Milano Finanza, Class CNBC, MF Fashion, and ItaliaOggi. Winner of the Tobagi and Hemingway awards.

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Salvador Anton Clavé

A professor at Rovira i Virgili University and coordinator of the ENOTOUR project, he studies tourism planning and sustainable development; at WINTOUR, he teaches wine tourism planning and development.

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Andrea Elvezio Battaglini

A photojournalist and author specializing in culture and travel, he has contributed to Italian and international publications, including *La Stampa*, writing about places, regions, and local industries.

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Francesco Bonomo

A freelance chef, winner of the “Couscous World Championship,” and creator of Marsala’s award-winning “Wine Up” menu; he is recognized as a Guardian of Local Identity.

Michael C. Cohen

As Co-Founder and Managing Partner of GAIN – Growth Advisors International Network, he coordinates a global network of advisors dedicated to innovation, growth, and strategy in the travel and hospitality industries.

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Giuseppe Figlioli

A winemaker and president of Assoenologi Sicilia, he is a member of the Board of Directors of the Consorzio di Tutela Vini DOC Sicilia. He participates in tastings and masterclasses dedicated to the island’s wines and grape varieties.

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Danilo Gianformaggio

A specialist in the restoration of monumental clocks and bells, through “Manutentori del Tempo” he restores historic mechanisms and bell systems to working order in Sicilian civic towers, town halls, and churches.

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Federico Graziani

An AIS sommelier and winner of the 1998 Best Sommelier in Italy award, he is a winemaker and producer in the Etna region. After working in fine dining, he launched his own winemaking venture in the Passopisciaro vineyards.

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Daniel Grozdanov

Metavisor at GAIN, founder of Imagine360, and Director of 3D & XR at UgoVirtual, develops immersive strategies and augmented reality, virtual reality, and Web3 applications for the travel and hospitality industries.

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Stefano Lombardini

A senior copywriter, creative strategist, and AI video director, she develops branding, campaigns, and content in Italian and English, from writing to the production of AI-powered videos.

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Carlos Lugo

An executive and advisor specializing in digital transformation for the hospitality industry, he is a Strategic Advisor at GAIN and president of Lugatti Consulting Group. With prior experience at Marriott and Single Digits, he works with hotels and international operators.

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Gianfranco Marrone

A full professor of Semiotics at the University of Palermo and director of the “Umberto Eco” Center in Urbino, he studies the languages of food and wine, taste, media, cities, and contemporary culture.

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Davide Morante

A digital marketing professional since 2010, he specializes in social media and omnichannel strategies. He provides consulting and training in sectors such as food & beverage, publishing, fashion, and automotive.

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Vito Orlando

A professional journalist, he works at the ASP in Trapani and serves as the provincial secretary of Assostampa Trapani. From 2022 to 2025, he served as president of the Sicilian Press Offices Group.

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Marco Pozzali

A journalist, sommelier, and author from Parma, he served as editor-in-chief and co-director of food and wine magazines published by the Food Group. He has published several books on wine.

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Arianna Rallo

A food creator, teacher, and author of *Sapore di Arianna*, she shares simple, everyday recipes rooted in Sicilian heritage and family traditions.

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Diego Remaggi

A journalist, editor, and radio host, he also specializes in OSINT, propaganda, and disinformation, combining journalistic writing, digital tools, and the analysis of information archives.

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Alberto Salarelli

An associate professor at the University of Parma, he teaches Bibliography and Digital Documentation. He studies the history and bibliography of gastronomy and the sources of food culture.

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Susan Springsteen

As CEO and co-founder of H2O Connected, she develops smart solutions to help the hospitality industry reduce water waste and operating costs. An entrepreneur and speaker, she works in the fields of sustainability, innovation, and resource management.

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Leda Zanlungo

CEO, executive coach, board advisor, and mentor with over 25 years of international experience. After holding roles at HP, Google, TravelClick, Amadeus, and Sonder, he now works with leaders, startups, and companies.

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Artist-in-Residence

Some of the most interesting creators in the food & wine, culture, and lifestyle scenes will be visiting Marsala to share their perspectives on the city. Posts, videos, stories, and Reels will offer a grassroots, authentic, real-time account.

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Eva Andrini

Born in 2004, she is a student and young food creator who brings a fresh, contemporary style to the kitchen, characterized by seasonal ingredients, indulgent desserts, and well-balanced recipes. In 2024, she published her first book, *Per passione*.

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Culinary Rate

Taste, share, and cook the culinary treasures of Italy and the world. After a career as a chef, he now travels and shares his experiences through multimedia content.

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Elisabetta Roncati

Consultant, writer, teacher, and digital creator in the fields of art and culture. She is the digital face of Exibart magazine on TikTok. Under the Art Nomade Milan brand, she has more than 100,000 followers on social media.

Unusual Menu

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